Big Ag cheerleader Alex Avery "expressed frustration" on his blog and in a press release over the defacing of a "Milk is Milk" billboard along California's Highway 99, put up by his
front group for conventional dairy operators "grass roots campaign of concerned consumers, principally mothers."
I didn't do it, but I wish I had.
Under the guise of "protecting" consumers from misleading labeling, like "rBGH free," Avery and his deceptively innocuous-sounding Center for Global Food Issues have launched one of the most transparently ridiculous campaigns I think I've ever seen. Simply browsing the Milk is Milk site made me feel like I need to take a shower.
The gist of the MiM argument is basically, Milk is healthy and everyone should drink more of it; organic advertising that boasts of being free of Monsanto's synthetic bovine growth hormones — used to increase milk production and with at least one disturbing consequence — constitutes:
misleading marketing practices [that] may be harming family farmers by limiting their production technique choices. This harms animal welfare by preventing farmers from using safe, government-approved animal health treatments, and it drives more children towards the soda aisle and away from nutritious products.
Consumers are urged to note and report offending labels, like those from Stonyfield Yogurt, to the FDA.
Avery is one of a legion of deep-pocketed, corporate-funded scaremongers, like our shy pals at the Center for Consumer Freedom, that are dedicated to squashing anyone who dares to suggest that factory food is unhealthy or dangerous. On the one hand they crusade indignantly against the "food police" — who want to, say, ban trans fats — yet have no shame in doing an about-face and urging the FDA to limit consumers' freedom to, among other things, drink milk that is free from synthetic hormones or unpasteurized.
You can't have it both ways, Mr. Avery. Either Americans are free to get fat on fast food and possibly contract E. coli poisoning from raw milk, or we're all living in "food nanny" prison.
And should you ever want to venture out from under your rock, I'd be happy to debate this and other topics with you in person.