Stephen Colbert is doing some of my favorite reporting, fake or otherwise, on the various absurdities of our food system.
In April he had a hilarious segment on rBGH, the synthetic hormone uses to boost cows’ milk production. Last night there was a repeat of a June show I’d missed, with a "Cheating Death" bit devoted to Kellogg’s announcement that it will stop marketing unhealthy food to children ("’Apple Jacks’ will now be known as ‘Fiber Johns’"), the news that Colgate toothpaste might contain antifreeze ("On the bright side, you can make all your dental appointments at Jiffy-Lube!"), and the FDA’s approval of the new obesity drug Alli. Find out why, when taking Alli, "it’s probably a smart idea to wear dark pants."
Watch it (video expires July 20):
The segment is "sponsored" by Prescott Pharmaceuticals whose tagline is "Guaranteed to change your life, and possibly your genetic code." According to the Colbertopedia, it’s part of the (fictitious) Prescott Group, named for Prescott Bush, father of the first President Bush and grandfather of the second.
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