Safeway's O Organics brand jumps the shark, with — wait for it — certified organic bottled water.
I forgot to look where it was bottled. Betcha it's filtered tap water with a squirt of organic citrus. For $1!
Oct. 17 update: Commenter John W. says "this product is not associated with O Organics as a little bit of homework would have quickly revealed. they have their own website and don't claim to be organic."
He is correct. Although I looked all over the O Organics site, it never even crossed my mind — given the similarity of the labels and the proximity of the O Organics shelf info tag — that it was a wholly different brand. Someone at the company might want to tell Safeway to stop claiming it by proxy.