archive for July 29th, 2008

Sick to our stomachs: Food industry spent $1.6 billion to influence children in 2006

by @ Tuesday, July 29th, 2008.

On Tuesday, the Federal Trade Commission (FTC) released a report (PDF) showing that 44 major food and beverage marketers spent $1.6 billion in 2006 to convince children under 17 to buy their products. The FTC reports that food marketing appears in many forms: as direct TV or print advertisements, on the internet, in contests, as “advergames”, or as a tie-in to a movie or television program.

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