Disney moving aggressively into branded fresh-produce market
No Dumbos here: This article in today's WashPo business section details how, over the past few years, Disney has distanced itself from junk food and expanded its association with healthier products. There are more than 250 offerings in the Disney Garden line, including Disney-branded eggs and a High School Musical avocado. (Emphasis on the healthi-er: the offerings also include whole-wheat-breaded Mickey Mouse-shaped chicken nuggets.) And kid are begging for them: bagged-apple sales increased 47% during a High School Musical promotion at Winn-Dixie. "Parents are happy, growers are happy, grocers are happy, kids are happy and healthy, and, oh yeah, Disney is pleased, too" — who doesn't love it? Well, the people who wish we weren't marketing anything at all to kids. You know, the Scrooges…coming soon to a potato near you? (Washington Post)
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