“SOLE food” entering mainstream vernacular

Selfishly excited: Ethicurean BFF Nicole sent us this photo of a page from Self magazine’s July issue, with a little box defining the acronym the Ethicurean team came up with three-plus years ago to describe the kind of food we were interesting chewing on (and writing about). We might even have named the blog SOLEfood.com, but the URL was taken. So instead we invented the forever mis-heard, and often-misspelled word Ethicurean. Indulge us while we turn pink over SOLE — the One True (hopefully solar-powered!) — getting national play!


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