NYC unveils massive new anti-soda campaign
Fattack Ads!: New York City’s public health officials have unveiled a graphic new ad campaign that graphically depicts globs of human fat gushing from a sideways drink bottle and urges viewers to consume water, seltzer or low-fat milk instead of soda. The ads are impressive, but with their hefty $277,000 price tag and three years in development, they better be. They will run in 1,500 subway cars for three months and hopes are high that they will discourage remaining soda addicts t rethik that second or third daily cola. (City Room Blog, NYTimes.com)
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