Sam Fromartz takes on anti-locavore contrarian James McWilliams
Swatting flies: We've mostly tried to ignore James McWilliams, hoping he'll just go away, but now that the New York Times has given his locavore-baiting views a regular platform, we may not be able to much longer. Fortunately Sam Fromartz, blogger and author of Organic, Inc., has decided to take on McWilliams' latest contrarian-for-the-fun-of-it Freakanomics post. "It's fashionable, or maybe just attention-grabbing, to argue that local and organic foods are elitist, the preserve of wealthy shoppers who are willing to dole out wads of bills for a weekly fix of local, sustainable food at the farmers' market," writes friend o'Ethicurean Sam. "If good, clean, food is elitist, [McWilliams] argues, then it leaves out the vast majority of shoppers and thus creates a wedge in our communities. So you better watch out! Farmers markets are secretly destroying your neighborhood." Sam points out that McWilliams provides zero evidence that buying local is solely the preserve of white middle-class shoppers, because there isn't any. The data analysis firm the Hartman Group has said that" income is the least important factor" that tells you whether someone is an organic shopper or not. Availability is. (Chews Wise)
No related posts.