“Sugar is sugar is sugar” says Coke to Honest Tea
Sweet talk: In early 2008, Honest Tea sold a minority stake, for $43 million, to Coca-Cola. As this interesting NY Times Small Business article notes, meshing the two companies' sensibilities has not always gone smoothly. In particular, Coke objected to Honest Kids product packaging trumpeting "no high-fructose corn syrup," thinking it made the rest of its products look bad. (Well, duh. If the sugary shoe fits, guys...) Will Honest Tea be able to stand firm, or will the big dog make it change the wording? (New York Times.com)
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