Rotten tomatoes: It had to happen. With demand for SOLE food surging, and farmers able to charge a premium for it, it's no surprise that some unscrupulous characters would see an opportunity to make a quick buck without getting their hands dirty. An NBCLA undercover investigation caught farmers at markets in Los Angeles markets lying about whether they grew produce that they bought wholesale, and whether it in fact was pesticide free. (MSNBC.com) What really makes this worrying is that one of the appeals of buying directly from farmers is that you can look them in the eye. Ones who can blithely lie to your face about their practices will have a chilling effect on all farmers trying to do the right thing.