Section » Brands
Koreans crack open a cool, frosty dose of fiber
As an observer of the American food scene, I see many instances of oddly supplemented foods and drinks, where everyday foods are dosed with antioxidants or vitamins or another supposedly healthful supplement to give its buyer a sense of healthy satisfaction. But there is always another surprise lurking around the next corner. For me, the latest 'next
More articles
“Local” jumps the shark
Co-opetition, not competition: With its brand-new ad campaign touting the "local" potato farmers that grow its spuds, Frito-Lay is the latest big company to try and exploit consumers' newfound food consciousness in pursuit of market share. Processors like ConAgra are citing eaters' concerns over food
Know thy enemy: Smithfield’s porky expansion into Eastern Europe
Portrait of the corporation as sociopath: There's some essential reading about the pork company we love to hate in the Times' business section this morning (thanks Holly!). Facing increasing restrictions in the U.S. about odor control, manure management,
Disney moving aggressively into branded fresh-produce market
No Dumbos here: This article in today's WashPo business section details how, over the past few years, Disney has distanced itself from junk food and expanded its association with healthier products. There are more than 250 offerings in the Disney Garden line, including Disney-branded eggs and a High
Digest - News: Label libel, Chiquita goes bananas, and another reason to stay off soda
We digest the news for you twice a week. Read something great? Send it our way at digest@ethicurean.com. Take it to the limit: Many consumers who buy organic food assume it is safer than conventional food. Some conflate the word with local, with humane treatment of livestock, and with fair pay for workers.
Energy to spare: Clif Bar Q&A and profile
At the Eco-Farm conference this past January, Tom Philpott and I were suitemates. (He was also my chauffeur and backpack caddy, due to my dumb neck-nerve injury, but that's another story.) Tom went to the Ferry Building beforehand and loaded
Snapshot from Slow Food Nation: Slow on the Go vendor Fatted Calf
Late Saturday afternoon I ran into Taylor Boetticher, who with Toponia Miller are the meat geniuses behind Fatted Calf and the youngest rock stars of the Bay Area's charcuterie boom.
How LOHAS can you go? Sales of organic processed food soar
How I hate being in a consumer category with its own acronym. Brandweek reports on Nielsen data showing that despite the down economy, Lifestyles of Health and Sustainability (LOHAS) consumers are happy to open
Monsanto acquires Ethicurean in surprise takeover
Special to The Ethicurean, by Barry Foy Reactions ranged from bewilderment to outrage at Ethicurean.com today, following news that the food watchdog had fallen victim to a hostile takeover by chemical/genetics giant Monsanto Corp. Monsanto’s
Bigger and badder: Prof. Phil Howard on consolidation in the organic industry
You've probably seen the work of Phil Howard, even if you don't know his name. He's the professor behind those massive colored charts that show how most organic brands — usually the ones with the bucolic farms on the
Digest - News: A grande gesture from Starbucks, Dunkin Donuts bids bye to trans fats
NEWS Better latte than never: Thanks in no small part to consumer pressure, Starbucks has finally committed to sourcing 100% of its milk supply from dairy that's free of artificial growth hormones. (Food & Water Watch) Monsanto's
Digest - Slightly moldy: Eat-local-backlash scrutinized, buffalo roaming again
These links are still tasty, though their sell-by date is approaching — you may well have already seen them. Standing up for local: Tom Philpott spent last week's Victual Reality column on the "eat-local backlash,"
Announcing the netroots ad campaign for Real Food
I'm on the plane, supposedly on vacation as of four hours ago, and yet I can't stop thinking about this Hellman's Mayonnaise campaign for "real" food. It really gets my goat that one company spends as much on advertising
Truthiness and real food: Hellman’s, get your paws off our framing
What does "real food" mean to you? To me, it's this creamy, colloidal beige stuff, made in a giant factory, that's shelf-stable for months at room temperature. I like to stir a good dollop of it into dolphin-sacrificing, mercury-laden tuna and eat it on some Ritz crackers washed down with
What the Australian supermarket takeover means
Wesfarmers has made a takeover bid for the Coles Group, which includes Australia’s second most successful supermarket chain, after Woolworths. This week the National Association of Retail Grocers in Australia, which represents independent grocery groups such

