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Voluntary effort to shift children’s advertising deemed unsuccessful
Ad news bears: Three years ago, a group of large food and beverage companies launched a voluntary initiative to change their advertising during TV programs favored by children. They were supposed to advertise more healthy foods and drinks, and fewer nutritionally deficient ones. Not surprisingly, the initiative is a failure, according to an independent
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Checking in on the agricultural check-off programs
Standing in front of a 50-foot tall display of potatoes, mushrooms, beef jerky, and other agricultural products at the 2009 All-American Farm Expo in Modesto, CA recently, Secretary of Agriculture Tom Vilsack recalled his recent trip to Idaho — America's land of potatoes — and his shock at hearing
Missing the middle: French fries do get fat
The McDonald's billboard pictured above sent the needle on my BS-o-meter into the red when I saw it hovering atop a row of sparkling Victorians in San Francisco's Mission District while out on a walk with the San
Sick to our stomachs: Food industry spent $1.6 billion to influence children in 2006
Last November, I wrote about the appointment of eating psychology expert Brian Wansink to a key post at the USDA. I applauded his nomination
I can read you like a cook: A review of “Kitchen Literacy”
As the local-food movement broadens and more people find pleasure in shopping at the local farmers markets and/or in growing their own produce, we find more folks 'fessing up to their lack of expertise. How do you know when a fruit or vegetable is ripe? What's the difference between various cuts of meat?
Safeway’s unintentional commentary on modern tomatoes
Safeway is running ads declaring that their tomatoes are "robust,"
Bringing a wet noodle to a gun fight: The USDA’s Brian Wansink vs. Big Food’s ads
The other day I got a press release from the USDA (PDF) announcing that Brian Wansink had been appointed the Executive Director of the Center for Nutrition Policy and Promotion (CNPP): Dr.
